Iowa Invests $50K to Boost UFC in Des Moines
The Iowa Economic Development Authority (IEDA) awarded the grant as part of its Sports Tourism Marketing initiative. The funds will be used to promote the event through targeted digital advertising campaigns, aiming to attract both local and out-of-state attendees. The total project cost for the promotional efforts is estimated at $100,000, with the UFC and local partners covering the remaining expenses.
UFC Fight Night in Des Moines will feature a stacked card, including a highly anticipated main event between top welterweight contenders Vicente . The co-main event will see rising lightweight star Jalin Turner face off against veteran Dan Hooker. Other notable matchups include a bantamweight clash between Adrian Yanez and Song Yadong, as well as a women’s flyweight bout featuring Erin Blanchfield and Maycee Barber.
The economic impact of the event is projected to be substantial, with local businesses, hotels, and restaurants expected to benefit from the influx of visitors. Previous UFC events in similar markets have generated millions of dollars in revenue, and Des Moines is poised to experience a similar boost.
This grant underscores Iowa’s commitment to fostering sports tourism and positioning itself as a premier destination for major sporting events. With UFC Fight Night just weeks away, the excitement is building, and the city of Des Moines is ready to welcome fight fans from across the country.
