Dana White’s Power Slap Forecast Rested on Social-Media
Dana White predicted that Power Slap could become bigger than UFC in comments reported on August 4, 2024. Speaking with Sean Hannity, he pointed to follower totals and social-video views as evidence of the young promotion’s audience growth.
White cited eighteen months of activity
White claimed Power Slap had accumulated seventeen million followers and eight billion social-media views in eighteen months. He also compared its Instagram audience with the followings of major North American sports teams.
Those figures were presented as White’s promotional assessment. His argument concerned the speed and scale of online attention rather than a published comparison of the organizations’ revenue or profitability.
An earlier comparison needed clarification
During a June appearance on Flagrant, White had claimed Power Slap had more followers than every professional sports team. When Real Madrid entered the discussion, the statement attracted scrutiny.
White subsequently clarified that he meant views rather than followers. The correction highlighted why the two measures need to be distinguished when describing the promotion’s reach.
The competition has its own format
Power Slap’s published rules describe alternating striker and defender roles, with a coin toss deciding who strikes first. Contests run three to five rounds and can end through points, knockout, technical knockout or disqualification.
That structured event is different from the short clips through which many viewers encounter it. Followers, clip views and complete-event audiences count different forms of engagement, leaving White’s larger-than-UFC prediction as a forecast rather than an established business result.
Sources
- Sports Illustrated: August prediction and attributed social totals
- Sports Illustrated: June clarification of views versus followers
- Power Slap: official format, rounds and possible outcomes
