UFC 306’s Sphere Gate Reached an Announced $22 Million
UFC and Sphere announced a $22 million live gate for UFC 306, held in Las Vegas on September 14, 2024. Their September 25 release reported a sellout of 16,024 spectators and the highest ticket revenue for a UFC event at that time.
The announcement covered several commercial records
The organizers said the gate surpassed UFC 205’s reported $17.7 million at Madison Square Garden in 2016. They also announced records for sponsorship sales, merchandise and On Location VIP packages.
Those categories measured different parts of the event’s business. Ticket revenue represented the gate, while the other announced records concerned additional commercial activity surrounding the show.
Sphere’s presentation celebrated Mexico
The event marked Mexican Independence Day weekend through an immersive production. A film titled For Mexico, For All Time appeared in six ninety-second chapters during the pay-per-view presentation, exploring periods of Mexican history.
The venue’s displays, sound and haptic seats formed part of the production. UFC and Sphere also described live fighter heart-rate tracking and an expanded camera operation among the event’s technical features.
Two championship decisions led the results
Merab Dvalishvili defeated Sean O’Malley by unanimous decision to win the bantamweight championship. The judges returned 49–46, 48–47 and 48–47.
Valentina Shevchenko regained the women’s flyweight title against Alexa Grasso, winning all three scorecards 50–45. Those championship changes supplied the competitive center of an evening also remembered for its unusual venue and announced commercial records.
Sources
- Sphere/UFC: September 25 commercial and production announcement
- UFC: Dvalishvili and Shevchenko championship results
